AI Workflow Automation

Autonomous operations pipeline

Overview

LangGraph agent that monitors ad campaigns, detects anomalies, and drafts human-approved actions 24/7.

The Challenge

A performance marketing team was manually reviewing 40+ ad campaigns daily, often missing budget overspend and underperforming creative until it was too late.

Our Solution

Built an autonomous monitoring agent with LangGraph and GPT-4o. The agent runs every 15 minutes: observes campaign metrics, detects anomalies (budget overrun, ROAS drops, CTR spikes), generates a structured action plan, and queues it for human approval. A FastAPI backend + Next.js dashboard handles the approval flow.

Results

Anomaly detection latency reduced from 24 hours to 15 minutes
Ad spend waste cut by 23% in the first month
Team saved ~10 hours/week on manual campaign review
Zero unapproved changes — all actions go through human review

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